Who is your audience?

Knowing how to communicate with specific audiences before a presentation at work will increase your engagement, retention, and penetration outcomes. The goal of a presenter is to educate individuals about new or updated information that will stay in their minds!

Appropriate Communication Messaging

It’s advantageous to know the type of language and level of detail that appeals to common groups at you place of work.

Executive leaders

This group is interested in facts supported by data, they will use information to make product, financial and growth strategy key decisions. It is best to avoid granular detail, bucket information in a few categories and use high level language, short concise statements are best received.

Management

This group is focused on operations and staff performance status. They are expected to drive work execution and meet enterprise targets. It is best to provide grouped, aggregate level information. Reference staff performance and operational summary reports.

Frontline staff

This group is engaged by roles and responsibilities information. Provide very detailed language at a task level. Reference workflows, policies, procedures, and training aides.

Soft Word Examples

Your audience will respond well to empowering, supportive and non-intimidating language. Remember to use soft words!

Download our leading practice Training and Operations Assessment presentation templates here!